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Work / Sra GlowWebsites · Jul 2026sraglow.be

The first line arrives already written.

A site and identity for a beauty salon, live at sraglow.be as S.ra Lashes & Brows: each booking button opens WhatsApp with the first line already written.

Sra Glow, website by Aktify Studio
Sra GlowWebsite · Booking through a WhatsApp link
00The numbers
0,8 sFirst paintDesktop · Lighthouse · Sep 2026
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Measured with Lighthouse on the live site. This site went live before we tracked enquiries for clients, so there are no sales figures yet. Want to hear it from the client? Ask, and we’ll put you in touch.

01The challenge

A premium salon losing bookings to Instagram DMs and phone tag. The brand looked high-end in the chair and generic online.

02The approach

Positioning and identity first, then a site where every booking button opens WhatsApp with the first line of the message already written: the channel the salon already answers, with no booking engine or widget on the page. Copy written to pre-qualify, so the chair is booked by the right client. Like all three of our live client sites, it runs on Webflow, with our own design and no template behind it. Every project we take on now is built in code you own, as aktifystudio.com is.

03The outcome

Requests start on the channel the salon already runs, with the first line already written, and the page carries no booking engine or third-party widget.

Work in motion · design, messaging, experienceWork-in-progress available on request
A walk through the siteScreen recording
The lockup
The lockup01
The price list
The price list02
The copy, on the live site
The copy, on the live site03
The treatment menu
The treatment menu04
The business card
The business card05

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