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Work / CRK PC HubBrand & Strategy · Jun 2025Identity system

Built to stand out on the shelf.

A ground-up brand identity for a tech hardware retailer in a market of look-alikes.

CRK PC Hub's logo as delivered: the brandmark on a standing board, and two cards in front with the full logo light and dark and the mark at every size.
CRK PC HubIdentity
01The challenge

Hardware retail is a wall of identical logos. CRK needed a mark that reads tech-native and premium at the same time.

02The approach

Quick response, clear expectations, iterations until the founder was fully satisfied. Goal-oriented and meticulous, in his words.

03The outcome

A logo the founder was completely satisfied with, and '10/10 recommended' in his own words.

Work in motion · design, messaging, experienceWork-in-progress available on request
The brandmark
The brandmark01
The logo, light and dark
The logo, light and dark02
The mark at every size
The mark at every size03
04The client

“I contacted Aktify about creating a logo. I received a very quick response. Adjustments were made upon request until I was completely satisfied. A very goal-oriented, meticulous, and determined approach. 10/10 recommended.”

Cem R. Karaca · Founder, CRK PC Hub

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